Glossier Debuts New Stretch Fluid Foundation

Starring alongside the Stretch Face Brush and Concealer, the beauty titan is stretching its offerings with its latest move

Glossier has added a new star product to its wide range of collections: the Stretch Fluid Foundation. Following the widespread success of its Stretch Fluid Concealer, Glossier is leveling up with the dermatologist-tested, fragrance-free, non-comedogenic, vegan, cruelty-free product.

Glossier, which is known for its dewy and fresh makeup aesthetic has kept the trend going in this new item with 89% skincare base and 11% pigment inside the bold new foundation, and having light to medium coverage with a natural finish. Formulated as a gel-cream emulsion with plant-derived squalane + glycerin, the hydrating foundation comes in a sleek and simple glass bottle with a pump nozzle to release.

Available in 32 shades in seven shade categories and five undertone groups, the foundation can be applied with your fingers or even the latest Stretch Face Brush, a new palm-held face brush, inspired by a gua sha tool, that is designed to be skin-hugging to blend and defuse product across the face with the short yet super soft bristles that consist of synthetic hair (vegan and cruelty-free, of course).

With the gel-like formula that allows it to go on skin silky smooth and streak-free for the encouragement of enhancing natural beauty, the Stretch Fluid Foundation is perfect for the simple and fun consumer.

The Glossier Stretch Fluid Foundation, Face Brush, and Concealer are now available in-store and online at Glossier.com and Sephora.com.